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1. Have you ever read or looked through a copy of Atlanta Parent?
 
yes
no  ... if no, please select and click here to skip to #9

2. Including all the times you pick it up, about how much time do you spend reading or looking through a typical issue of Atlanta Parent?
 
do not read / look through
less than 15 minutes
15 - 29 minutes
30 - 59 minutes
60 minutes or more

3. How many of the last 4 issues of Atlanta Parent have you read or looked through?
 
none
1 of 4
2 of 4
3 of 4
4 of 4

4. How important is it to you that future issues of Atlanta Parent include each of the following?
very
important
not at all
important
5 4 3 2 1
articles on arts and entertainment
articles on birthday party planning
articles on education
articles on health-related issues
articles on home life
articles on summer camps
articles on travel
book/video reviews
calendar of local events

5. How often do you use the ads in Atlanta Parent to make purchasing decisions?
 
always
frequently
sometimes
never

6. How many other people (besides you) usually read or look through your copy of Atlanta Parent?
 
none
1
2
3
4
5 or more

7. In terms of providing information that helps you with parenting, how valuable are each of the following to you in Atlanta Parent?
very
valuable
not at all
valuable
5 4 3 2 1
columns / departments that appear in every issue
feature articles
special sections
advertisements
calendar / event listings

8. For which of the following does Atlanta Parent help you identify service providers for your family?
(please select all that apply)
 
doctors / dentists
other health specialists
professional services (legal or financial)
schools
camps
classes
tutors
family entertainment
sports
travel
other (please specify):  
Atlanta Parent does not help me identify service providers

9. Which of these other types of publications do you currently subscribe to?  (please select all that apply)
 
newspaper:  daily
newspaper:  Sunday
newspaper:  weekly
city/regional magazine
women's magazine:  local
women's magazine:  national
parenting publication:  other local
parenting publication:  national
none of these

10. How often do you visit the Atlanta Parent web site?
 
never
less than once a month
once a month
2 - 3 times a month
at least once a week

11. Have you already or would you be likely to attend any of the following events if they were offered in your area and hosted by Atlanta Parent?  (please select all that apply)
 
camp fair
education fair
baby fair
parenting expert / speaker series
family festival / kid's expo
health & fitness expo
none of these

12. What is your age and gender?
 
female:  male:
under 25  under 25
25 - 34  25 - 34
35 - 44  35 - 44
45 - 54  45 - 54
55 - 64  55 - 64
65 or over  65 or over
      

13. What is the highest level of education you have completed?
 
some high school
high school graduate
post high school vocational / technical training
some college
college graduate
post-graduate work
post-graduate degree

14. What is your current employment situation?  (please select only one)
 
employed and work from home only (either full or part time)
employed outside the home:  full time
employed outside the home:  part time
not currently employed

15. What are the ages of the children living in your household?  (please select all that apply)
 
no children in household  ... if no children in household please select and click here to skip to #20
under 2 years
2 - 4 years
5 - 9 years
10 - 12 years
13 years or older

16. If you have child(ren) under 5 in your household, what is the child care situation for those children?
(please select only one)
 
stay-at-home parent
other relative caring for children
in-home day care
pre-school or child care center
nanny or au pair
other (please specify):  

17. If you have any children living in your household, what types of after-school activities are they currently involved with or do you plan to have them involved with in the future?
(please select all that apply)
 
academic  languages  
acting  martial arts
after-school care programs  modeling
art  music
cheerleading  swimming
cooking    team sports
crafts    tennis
dance  tutoring
equestrian  other (please specify):                           
fitness    none
gymnastics    

18. Would you consider sending your child(ren) to an independent / private school?
 
currently enrolled in such a school
definitely would consider
possibly would consider
would not consider

19. To what types of camps are you planning to send your child(ren) in the next 12 months?
(please select all that apply)
 
day camp
specialty camp
overnight camp
travel camp
community program
none of these

20. For which of these would you consider yourself the primary shopper?  (please select all that apply)
 
your children
your home
your spouse
yourself
none of these

21. Considering all sources, approximately what was your household's total 2008 income before taxes?
 
less than $20,000
$20,000 - $29,999
$30,000 - $39,999
$40,000 - $49,999
$50,000 - $69,999
$70,000 - $84,999
$85,000 - $99,999
$100,000 - $149,999
$150,000 - $174,999
$175,000 or more

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 Parenting Publications of America - Atlanta Parent
©2009 Readex Research (v1)